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      <image:title>Blog - SHOULD MY BRAND LAUNCH APPAREL? - Make it stand out</image:title>
      <image:caption>Solo Golf Co. – Brand design by Badge Design Studio, apparel design and manufacturing by SCI</image:caption>
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      <image:title>Blog - SHOULD MY BRAND LAUNCH APPAREL? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - SHOULD MY BRAND LAUNCH APPAREL? - Make it stand out</image:title>
      <image:caption>Veelo Golf – Brand design by Badge Design Studio, apparel design and manufacturing by SCI</image:caption>
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      <image:title>Blog - SHOULD MY BRAND LAUNCH APPAREL? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - SHOULD MY BRAND LAUNCH APPAREL? - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - color psychology in sports branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - color psychology in sports branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - color psychology in sports branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - For Brands, Color Consistency is Key - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Brand Color Palettes: How Distinctive Colors Determine Brand Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Brand Color Palettes: How Distinctive Colors Determine Brand Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Color Psychology – Purple Reign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The impact of color psychology in brand design &amp;amp; marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Identity &amp; Expression for Premium Golf Apparel Brand</image:caption>
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      <image:title>Badge Design Studio Home</image:title>
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    <image:image>
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      <image:title>Badge Design Studio Home</image:title>
      <image:caption>A golfer swinging a club on a golf course with palm trees in the background, with a blue overlay and the Reebok Golf logo.</image:caption>
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      <image:title>Badge Design Studio Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/422486bf-602f-43a3-ae62-6e554b4b7e7a/CCMlogo_inset.png</image:loc>
      <image:title>Badge Design Studio Home</image:title>
      <image:caption>Close-up of a hockey skate and hockey stick on ice hockey rink with player in red uniform in the background.</image:caption>
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      <image:title>Badge Design Studio Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/c3223119-cc01-4eb0-b7a0-3973d0ccdbc6/Badge_Web_hero_CCM+copy.jpg</image:loc>
      <image:title>Badge Design Studio Home</image:title>
      <image:caption>Blue hoodie with 'New York Rangers' text and logo, displayed on a white background with various Rangers hockey-themed graphics and logos in a light gray shade.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/9d1b4c2c-6133-4294-8f5d-f76feb365a44/Badge_Web_hero+Images2.jpg</image:loc>
      <image:title>Badge Design Studio Home</image:title>
      <image:caption>Brand identity for Prior Ski and Snowboard, based in Whistler, B.C.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/1693936003678-2Y8KJZOQ465UN4LVL1JY/Badge_3.0_B_mtns.png</image:loc>
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  </url>
  <url>
    <loc>https://www.badgedesignstudio.com/about</loc>
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    <lastmod>2026-06-24</lastmod>
  </url>
  <url>
    <loc>https://www.badgedesignstudio.com/logos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/457c7a6a-ca63-4d5a-b328-0f33c8d874e2/muhammad_ali_animated_logo.gif</image:loc>
      <image:title>logos</image:title>
      <image:caption>A detailed map of the United States highlighting the state of Florida in green.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/f6a49850-6101-43a4-8f5a-ab56b17b807f/BADGE_marks-07.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Stylized illustration of mountains with a sun in the background and the word "AKIN" above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/61f3cab0-eec4-4714-8326-71b66a81c9f3/BADGE_marks-16.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Stylized logo with the phrase "ONE OFF" in large purple, white, and pink letters on a black background, with a small black oval containing "SUPPLY CO." in white.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/4c05229b-d3b4-475a-b707-c028dd06f838/BADGE_marks-22.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Colorful illustration of a stylized monkey face with a yellow background, featuring three overlapping masks in blue, black, and pink, representing a pop art style.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/46d53dbc-ee46-4445-b192-ab7af86fe8a6/BADGE_marks-21.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Logo of the African Education Program featuring a stylized elephant head in green on a yellow background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/1100f6b7-7686-40c1-9511-408e8cfa5c78/BADGE_marks-15.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>A logo with a red fingerprint shaped like a heart and the text 'How Leaders Lead with Syd Hound' below it.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/db4f14e1-ac45-4fa1-a6f4-b25b367a717c/firstbuild-animation.gif</image:loc>
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      <image:caption>Multiple stylized orange and black 3D geometric shapes arranged in a pattern on a dark blue background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/79f4753b-2e0a-4e9d-a8e5-0c172076eba6/BADGE_marks-19.jpg</image:loc>
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      <image:caption>Green background with black concentric circle design and the logo of Six Degrees Tees with text overlay.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/2ffd173d-ff59-4a11-8206-485a8660df21/BADGE_marks-18.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Logo with a stylized map of Kentucky and the text 'Blue Grid' on a dark blue background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/80142a64-7d0d-415e-9e66-4a9f97ae4740/BADGE_marks-17.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>PearlRock Partners logo with a stylized 'R' inside a black circle, and the text 'Pearl ROCK PARTNERS' in black and blue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/82939413-10d6-4f2f-ba55-ac7c9cb69599/BADGE_marks-25.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Green background with a white logo of a leaf inside a power button, and text that reads 'mindtap plant-powered energy.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/956ffaf6-858f-4d40-bdfe-30574608f695/BADGE_reel_VisGen_Insta.gif</image:loc>
      <image:title>logos</image:title>
      <image:caption>Empty white background with no objects or visible elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/0423cc67-00a6-4c78-bd33-aa9a59f43820/Dink-and-Dine.gif</image:loc>
      <image:title>logos</image:title>
      <image:caption>Logo for Dink &amp; Dine Pickle Park featuring a pickle illustration and vibrant gradient background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/b9a1cbd2-7c6f-469c-a867-fa4345828b3b/BADGE_marks-26.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Pink text spelling 'Solaspur' upside down on a purple background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/3e11060b-2fa3-4574-a7dc-8ecce6802f53/BADGE_marks-23.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>A blue background with an orange icon resembling a peach with a leaf, and the word "peacheks" written below in white cursive font.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/d35171f7-db23-413e-ae92-2174924fdf99/BADGE_marks-09.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Sunset over the ocean with palm tree leaves in the foreground, logo of Soltide Supply Co. featuring a wave, and the company name</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/93ea0ecb-b38f-474f-a193-d6126e4650c2/BADGE_marks-14.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Nighttime landscape with moon reflecting on a lake, trees silhouetted against the sky, and a logo for Moonglade Outfitters featuring a yellow crescent moon and stars.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/d04304b1-8910-4262-80a0-2493b72e132a/BADGE_marks-02.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Black and white photo of a person surfing on a wave with a large blue and white Shoal Club pennant logo in the sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/58a7084f-fa05-456d-bf16-7baa3d9ca6c1/BADGE_marks-13.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Blue background with white text displaying 'PBU' and 'PICKLEBALL UNIVERSITY' underneath, separated by green lines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/f0d76439-526f-4479-8bc1-d86ae2f539ec/BADGE_marks-20.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>The image features the word 'Louevo' with the 'Loue' part in red and the 'vo' part in gray, set against a dark textured background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/8a9dc11a-219a-4195-bcd8-6733683320db/BADGE_marks-11.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Line drawing of a boat with paddles and the text 'Gull Lake Boat Works' in bold red letters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/56245dea-e651-4969-94a6-f662be7d50dc/BADGE_marks-10.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Logo for W.M. Goat Coffee featuring a goat's head with frowning eyes and horns, steaming coffee cup below, text 'W.M. Goat Coffee,' 'ESTD. 2020,' and 'Cincinnati, OH' on a dark background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/3069402d-cddb-459b-8fb7-ba4a34a98ae1/BADGE_marks-08.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Close-up of a person's legs running, wearing athletic shoes, with a DNA strand and 'M2M' text underneath.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/c3c9a8bd-f981-4d1b-bfba-1504eaa4099c/BADGE_marks-05.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Close-up of a person holding a camera or device, with the word "STRYVE4" overlaid. The background is a mix of dark and yellow-green colors, with some abstract geometric elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/2287a622-5a79-495f-9d11-6885e79c1906/BADGE_marks-04.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Illustration of a fierce tiger with black and white stripes, standing on its hind legs with claws extended. Behind the tiger is an orange circle, and next to it are the words "BLIND TIGER" written vertically in bold black letters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/3d32398c-97ca-42d4-8da6-178837034420/BADGE_marks-03.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>Aerial view of a forest with trees in shades of pink, orange, and white, surrounding a calm blue body of water, with an overlay of stylized concentric circles and the letters 'oe' in the center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/53a023f4-206d-4c9d-99bc-5d3f2e0c2e75/splat_out_logo_v3.gif</image:loc>
      <image:title>logos</image:title>
      <image:caption>Light blue background with subtle text and graphic elements.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/42b9f737-0df9-4077-acda-162d3452b2a5/BADGE_marks-01.jpg</image:loc>
      <image:title>logos</image:title>
      <image:caption>A mural of a tiger's face with the words "SLAY RIDE SEX" in a circle around it, painted on a yellow brick wall. A bicycle is parked in front of the mural.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badgedesignstudio.com/prior</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/a4785aeb-23b3-41c2-8115-f11eb17b9a5b/PRIOR_posters_sjl1-01.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>A mountain landscape with a stylized logo in the foreground reading 'PRIOR' with a wine glass icon in place of the letter 'O'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/21a9e76a-0c52-44ab-b427-24f696fb376f/PRIOR_brandbook1.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>Mountains with ski slopes and trees, overlaid with text titled 'Why We Ride' and 'Enjoy the Ride' in yellow, in memory of Chris Prior.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/1b7c1d1e-b4f5-4017-bf21-546760434d35/PRIOR_posters_sjl1-02.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>Gray and black snapback hat with a circular logo in the center, placed against a mountain landscape background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/e8f9b91f-7e9b-4656-babd-adf88b72bd65/PRIOR_brandbook2.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>A branding and design playbook with icons, images, and text describing brand ingredients such as logo, color, typography, photography, illustration, iconography, tone and voice, and descriptors like concise, inspiring, skilled.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/cc126635-8e2b-464b-999d-89ac41954480/PRIOR_posters_sjl1-03.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>Poster featuring snowboarder performing a jump with the sun and pine trees in the background. Text includes 'Prior', 'Whistler', 'British Columbia', and 'Since 1989', with coordinates at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/afa9c04f-a188-41ef-b21c-5edf49a42d9d/PRIOR_brandbook3.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>A brand guideline page for the 'PRIOR' logo, showing the primary logo with a crown icon and instructions for its use, along with incorrect logo variations marked with red Xs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/a02c1460-7104-487d-9860-e6281c455d27/PRIOR_posters_sjl1-04.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>A poster with many small black and white abstract symbols and icons, hung by clips on strings. Large red text overlayed says 'PROOF'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/585cc38e-d6d1-40c5-87ad-513e17f88fd9/PRIOR_brandbook4.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>A black background with white and colored circular seal designs and text explaining the purpose of the secondary brand mark for Whistler. Four versions of the seal are shown: black and white, white with black outline, yellow with black outline, blue with black outline, and red with black outline, each containing the phrase 'Handcrafted in Whistler,' 'Enjoy the Ride,' 'Prior Snow,' and 'Est. 1989.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/3353b426-bbd0-4ccf-a9c2-ad1e94a1795d/PRIOR_posters_sjl1-06.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>Colorful text overlay on a mountain landscape with the words 'Enjoy the Ride' in a mix of bright colors, and a small crown icon above the text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/9049d107-2a89-4e56-bcb7-96d2d03ef787/PRIOR_brandbook5.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>A brand color palette chart with black, white, yellow, blue, and red color blocks, including hex codes, RGB values, and branding descriptions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/9e7da5ac-999a-4c03-830e-e22572e70f6b/PRIOR_brandbook.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>Open black magazine on rough dark surface, showing pages with mountain photo, brand guidelines, and text about riding and enjoying the ride.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/72fced0d-b353-4313-98ef-4513ad7596bf/PRIOR_brandbook6.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>Guide on photography principles, contrasting black-and-white images for process communication and color images for experience, featuring photos of craftsmanship, woodworking, snowboarding, and mountain scenery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/141925b1-415a-4444-9c1d-0d8a70364a2a/Prior_businesscards.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>Black and gold promotional packaging for a brand called 'PROKE', featuring a business card and a box, with the slogan 'Handcrafted in Whistler since 1989', and a shield logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/eb1ecf9f-4fc9-4d47-8533-0b1b34d82b12/PRIOR_brandbook7.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>A presentation slide showing the importance of illustrations for a brand, featuring a detailed technical illustration of a skateboard deck, three different skateboard deck designs, and three artwork images by local artists from Whistler.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/e08cbfa4-2201-4c7b-b007-e8348aa555cb/PRIOR_hatshirt.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>A young man with a beard and tattooed arm wearing a black T-shirt with bold graphic print and a black trucker hat, standing against a plain gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/e94ce563-7758-481e-9fee-7f2cc19adc0d/PRIOR_brandbook8.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>An infographic titled 'Iconography' explaining principles of icon design, including simple and modern, informative, and one color execution, along with examples of icons such as a playing card, a maple leaf, a shark fin, a directional arrow, a star, a pine tree, dots, gears, and a speed meter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/7f2f6165-dcf9-47fd-a3dd-595617e51e45/PRIOR_boards_protopsheets.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>Two snowboards leaning against a textured gray wall, one with a pink, purple, and black geometric design and the other plain black.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/db0d7d30-324e-420f-8bff-fc631f328f94/PRIOR_boards_kids1.jpeg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>Person in a blue winter jacket and white gloves holding a colorful skateboard with abstract face design, standing against a black background with large gray and black target-pattern graphics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/de24f0dd-9cf7-44dd-9887-ed62c3c684a8/PRIOR_kids_topsheets3.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>Colorful skateboard deck with geometric patterns and the word 'PRORO' on it, reflected on a shiny surface with a dark background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/b4ad565a-c9d7-4fe6-8ed7-e7d4a018e0a8/PRIOR_kids_topsheets4.jpg</image:loc>
      <image:title>Prior Ski &amp; Snowboard</image:title>
      <image:caption>A skateboard deck with colorful dinosaur illustrations, including T-Rex, Pterodactyl, and Velociraptor, over a black and gray abstract background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badgedesignstudio.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-24</lastmod>
  </url>
  <url>
    <loc>https://www.badgedesignstudio.com/badge-portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/af59b48a-fb95-4400-aeb8-95339308866d/SOLO_logoimage+copy.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A foggy landscape with tall pine trees and the word "SOLO" in the center, accompanied by a stylized logo resembling a water or wind wave.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/62f64259-90ee-41fc-8c9d-f342107a0574/Novuslogo_player.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>A man standing in a dimly lit sports stadium wearing a hoodie with the Novus logo overlayed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/c31c155a-5b91-4247-82d0-fc3dd5d2a82a/Badge_Web_hero_ADNA.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Multiple athletes in red uniforms placing their hands together in a team huddle, with the word 'ATHLETICDNA' overlayed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/54b5ec84-053f-49a7-94a9-4b222a2a25f1/ReebokGolf_logoimage.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>A golfer standing on a golf course with a crowd of spectators in the background, wearing a blue Reebok golf shirt and a cap, holding a golf club.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/ff95fff7-f10b-42ac-ad10-ffed158540a7/PRIORlogo_mtns.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Naming, brand identity and packaging for small batch bourbon release.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/422486bf-602f-43a3-ae62-6e554b4b7e7a/CCMlogo_inset.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Hockey player in red uniform centers the puck on the ice during a game, with the focus on the position of the stick and puck, background including ice rink and arena lights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/e1e84eff-ff6d-4ad6-98b0-7e7005130eba/Badge_marks.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Various logos, brand marks, symbols and icons created by Badge Design Studio.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badgedesignstudio.com/novus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/4e0cfe6c-d3e3-4369-b46f-a8e48ad47d2e/NOVUS_brandbook3.png</image:loc>
      <image:title>Novus Clothing</image:title>
      <image:caption>Side-by-side comparison of two logos for Novus; the left logo has a minimalist crown inside a rectangle with three dots below, and the right logo has an abstract geometric crown shape; both logos are on a black background with 'Before' and 'After' labels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/142c4776-903b-46d2-a1ea-db892347a866/NOVUS_Page_Hero.jpg</image:loc>
      <image:title>Novus Clothing</image:title>
      <image:caption>A person wearing safety gear and a helmet raises both arms with index fingers pointing upward in front of a dark, misty background. The word 'NOVUS' appears along with the tagline 'TIME TO RISE. CLAIM YOUR CROWN.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/030e7033-6685-4ee5-8094-4632c7f65335/NOVUS_brandbook6.jpg</image:loc>
      <image:title>Novus Clothing</image:title>
      <image:caption>A person wearing a helmet and sports apparel with arms raised in victory, standing indoors with a dark, smoky background. Overlaid text and logos about the sponsor Novus and a concept called Rise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/86ccb1ea-526d-4f6e-850d-e2d764f0344f/NOVUS_brandpage.jpg</image:loc>
      <image:title>Novus Clothing</image:title>
      <image:caption>A collage of motivational and branding images for Novus, featuring athletes, dynamic graphics, and slogans like 'Time to Rise' and 'Claim Your Crown' in black, gold, and gray colors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/9ca0e84e-459c-40cf-b403-7f80006598cc/NOVUS_apparel5.png</image:loc>
      <image:title>Novus Clothing</image:title>
      <image:caption>A person wearing a white and black athletic jacket with a logo that says 'NOVUS' on the chest, standing against a plain gray backdrop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/d7ba05c7-0fd4-4f55-b277-80c695442e82/NOVUS_brandpage.jpg</image:loc>
      <image:title>Novus Clothing</image:title>
      <image:caption>A collage featuring motivational themes with the phrases 'Claim Your Crown' and 'Time to Rise' on patterned backgrounds. The collage includes black and white images of a man and a woman in athletic gear, with the 'Novus' logo and crown symbol present.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/2acad5a5-2c63-4ad0-905a-b13774fb1310/NOVUS_brandbook4.png</image:loc>
      <image:title>Novus Clothing</image:title>
      <image:caption>A dark aerial view of a sports court illuminated at night, with text overlay about purpose, vision, mission, and personality traits like passion, conviction, and perseverance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/3da9889d-a2c0-4b1e-8cf9-12f2c26c08ee/NOVUS_apparel1.jpg</image:loc>
      <image:title>Novus Clothing</image:title>
      <image:caption>Two hooded sweatshirts, one black with yellow text and design, the other blue with large black text and smaller phrases, displayed against a plain gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/f846abfd-0c1c-48c1-9500-65e9f77105d0/NOVUS_brandbook5.png</image:loc>
      <image:title>Novus Clothing</image:title>
      <image:caption>Black and white promotional page featuring a female athlete looking away, with text about a brand manifesto and core values on a dark background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/9c98a1d8-e4cc-4371-b7fc-75de7a453d98/NOVUS_apparel2.jpg</image:loc>
      <image:title>Novus Clothing</image:title>
      <image:caption>Two T-shirt designs with motivational slogans. The white T-shirt says 'Claim Your Crown' with crown icons, and the black T-shirt says 'Time to Rise' with a rising arrow graphic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/6b02656e-cc7f-4022-8fcf-f6ec7e603272/NOVUS_apparel3.png</image:loc>
      <image:title>Novus Clothing</image:title>
      <image:caption>Close-up of a black Nike NikeTech Fleece jacket zipper with the brand tag, showing textured fabric and zipper detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/9350f198-da51-458f-b3de-427a546f4d96/NOVUS_tonality_T2R_1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/ef6af422-48b1-4d47-b089-dc8a102e84fd/NOVUS_tonality_T2R_2.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.badgedesignstudio.com/ccmhockey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/245aa52d-9a57-4189-b67d-3b4a91c7d7d6/CCM_licensedesign5.jpg</image:loc>
      <image:title>CCM Hockey</image:title>
      <image:caption>Close-up of two people wearing Columbus Blue Jackets hockey hoodies, with only their lower faces and upper bodies visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/826c67b0-3eb1-428e-978b-379dc89e5a14/Badge_CCM_casestudysite-05a.jpg</image:loc>
      <image:title>CCM Hockey</image:title>
      <image:caption>Three hoodies hanging against a dark blue background. The left hoodie is red with "RED WINGS" text and a winged logo. The middle hoodie is blue with "RANGERS" text and a New York Rangers logo. The right hoodie is gray with "CHICAGO Blackhawks" text and a logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/95cd921a-95cc-42b0-b31d-c8c08d13926b/CCM_licensedesign13.jpg</image:loc>
      <image:title>CCM Hockey</image:title>
      <image:caption>A man with a beard wearing a navy blue beanie and gray hoodie with 'Seattle Kraken' text, standing against a plain background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/93c86fbc-c849-48ea-be74-f92f99ff82e8/Badge_CCM_casestudysite-06a.jpg</image:loc>
      <image:title>CCM Hockey</image:title>
      <image:caption>Three hockey jerseys on display against a dark blue background; the middle red jersey features 'Detroit Red Wings' logo, the left black jersey has 'Boston Bruins' logo, and the right blue jersey displays 'Rangers Hockey' logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/9180b77a-4e16-4660-9103-01c77b112547/CCM_licensedesign11.jpg</image:loc>
      <image:title>CCM Hockey</image:title>
      <image:caption>Blue knit beanie hat with 'RANGERS' in large white letters, 'CCM' above, and a patch with 'New York Rangers' logo on the front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/891a42d6-9fda-4c3c-abc3-9e27bbb71877/CCM_licensedesign3.jpg</image:loc>
      <image:title>CCM Hockey</image:title>
      <image:caption>A young woman with long wavy hair wearing a navy blue long-sleeve shirt with 'RANGERS' and a red logo on the front, standing against a plain gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/28ab6f5b-7f1d-445c-9e23-dcc45e1e39f6/CCM_licensedesign10.jpg</image:loc>
      <image:title>CCM Hockey</image:title>
      <image:caption>Yellow baseball cap with Boston Bruins logo and establishment year 1924 embroidered on the front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/f3f501b1-aaa4-4ddd-a01f-88318c3cf601/CCM_licensedesign8.jpg</image:loc>
      <image:title>CCM Hockey</image:title>
      <image:caption>A man smiling outdoors in a navy Edmonton Oilers sweatshirt, hands in pockets, with a blurred background of trees and buildings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badgedesignstudio.com/sologolf</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/f4f2e4a6-2a6a-4fca-b1e1-7c9c96131f43/SoloGolf_brandbook_v2-04.jpg</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>A man playing golf on a field with trees in the background, wearing a beanie, white shirt, khaki pants, and white Nike shoes, with golf balls and a club, promoting modern golf apparel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/de9269e1-1ab0-4b23-a3c4-e21302f5e8c8/SOLO_embroidered.png</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>Green fabric with gold embroidered logo of a bird and the word 'SOLO' in capital letters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/305e47fb-2599-4785-8f1b-ee905da19d9e/SOLO_golf_lifestyle8.jpg</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>A man with freckles wearing a white polo shirt and a black cap with the logo and text 'SOLO' on it, holding his head with hands on either side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/fe625344-a213-461e-98c6-e911502493e4/SoloGolf_brandbook_v2-05.jpg</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>A person wearing a light gray hooded shirt and a black cap with a beige strap, standing in front of a plain gray background. Some outlined text and design elements are visible overlaying the image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/20bf0458-74e3-4790-aabd-c58f97a458f9/SOLO_lookbook.jpg</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>Open magazine featuring outdoor apparel, showcasing images of people wearing vests and outdoor gear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/95b382fd-90d8-4247-9758-684d81615142/eagle_icon_sketch.png</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>Abstract black and white sketch of a smooth, flowing, curved shape with multiple lines and shading.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/7ff87f34-e260-4f6e-b3ba-6901e2d94cce/SoloGolf_brandbook_v2-06.jpg</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>Two men wearing casual sporty outfits with a text overlay in the center that reads 'Our Personality: Refined Rebels, Quietly Confident, Sophisticated &amp; Restrained.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/55b9c347-b774-4644-8395-c5db70aca4bc/SOLO_casestudy_assets-03.jpg</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>A man in a white hooded golf jacket and cap standing outdoors on a golf course with trees in the background, with fog or mist in the distance. Text overlay says "Refining golf apparel expectations" and "The Nelson Hooded Shell."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/0c8e2e41-f8bb-4716-abb4-93a16b44a423/SOLO_golf_lifestyle14_a09338c3-996b-4495-b659-aa2f4e3d9fbf.jpg</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>Two men walking on a golf course carrying golf bags and clubs, dressed in casual athletic attire, under a clear sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/9997cc1b-f0f6-467d-9ac3-e2cfd1a3fb7f/SOLO_casestudy_assets-07.jpg</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>Branding guide for Solo Golf featuring logo, eagle icon, color swatch, a photograph of a man sitting with a golf club, and various text sections discussing typography and branding principles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/e276832b-d465-4f7e-8b8e-0d2007d5481c/SOLO_casestudy_assets-01.jpg</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>A golfer in a Chip Hooded Vest standing on a golf course, holding golf gloves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/9b4631e7-b09f-4286-98a0-9d37adbdf102/SOLO_casestudy_assets-06.jpg</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>Sketch of an eagle head logo design with three icon options below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/04fff78d-b098-440c-9e33-db52a97e5593/SOLO_casestudy_assets-04.jpg</image:loc>
      <image:title>SOLO Golf</image:title>
      <image:caption>Three illustrations of golfers on a golf course, with the first and third depicting men in golf attire carrying golf bags, and the middle showing a landscape of a golf course with rolling green hills, sand traps, and a distant clubhouse under a sky with clouds.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.badgedesignstudio.com/reebokgolf</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/603d4be9-7724-493b-9429-0fc30abcd501/Badge_ReebokGolf5.jpg</image:loc>
      <image:title>Reebok Golf</image:title>
      <image:caption>Reebok Golf logo, a shield with a stylized Union Jack pattern, a brand logo, and a golf tee with a golf ball on top, all on a navy blue background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/4d84026d-c832-41a3-8fa3-ab54f1a65680/Badge_ReebokGolf9.jpg</image:loc>
      <image:title>Reebok Golf</image:title>
      <image:caption>Open Reebok lookbook showing various men's polo shirts and athletic apparel for 2025 season.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Reebok Golf</image:title>
      <image:caption>Close-up of a person's upper body wearing a sleeveless, patterned athletic polo shirt outdoors. The shirt has a small logo on the chest and a black collar. The person's right shoulder and part of their face are visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/9a80d625-7024-4764-89a0-4609f42fa548/Badge_ReebokGolf7.jpg</image:loc>
      <image:title>Reebok Golf</image:title>
      <image:caption>A person holds a smartphone displaying an online clothing store with golf shirts and shorts, with more golf apparel displayed on a white background in front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/59eb7d66-f0e8-4034-92d7-f016c3088508/Badge_ReebokGolf3.png</image:loc>
      <image:title>Reebok Golf</image:title>
      <image:caption>Close-up of a woman holding a golf club near her side, wearing beige golf shorts and a gray athletic shirt, outdoors in a golf course</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/0812058f-a0cd-432d-8a77-70a3adfdc624/Badge_ReebokGolf6.jpg</image:loc>
      <image:title>Reebok Golf</image:title>
      <image:caption>A grey Reebok golf polo shirt with a subtle pattern, grey collar, and short sleeves, displayed next to a navy blue and red Reebok golf tag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/9c876c08-054d-4892-b35e-3add2340c94c/Badge_ReebokGolf4.png</image:loc>
      <image:title>Reebok Golf</image:title>
      <image:caption>Close-up of a person wearing a black Reebok shirt with a red Reebok logo on the chest and buttons near the collar with red text and a gold chain around their neck.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/345abaf9-1ea2-46b7-af16-7f033061c636/Badge_ReebokGolf11.png</image:loc>
      <image:title>Reebok Golf</image:title>
      <image:caption>Multiple digital devices displaying Reebok promotional content, including a newsletter, a website featuring golf apparel, and social media posts, with a large MacBook Air showing a male model in golf clothing and a golfer beside a water hazard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/e320c220-fa35-4e24-8691-023ff7dd1f7c/Badge_ReebokGolf10.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.badgedesignstudio.com/athletic-dna</loc>
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    <priority>0.75</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/dedf7113-d528-4f48-96c3-7cc9b2c439ab/ADNA_Brandbook_2.jpg</image:loc>
      <image:title>Athletic DNA</image:title>
      <image:caption>A group of young lacrosse players on a field, with some holding lacrosse sticks, during dusk or dawn, with clouds in the sky and trees in the background. The image contains overlaid text about kids quitting sports.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/99ae5df2-2dfc-4205-9ab1-08b476d55df2/Screenshot+2026-06-22+at+3.07.56%E2%80%AFPM.png</image:loc>
      <image:title>Athletic DNA</image:title>
      <image:caption>A brand identity overview page for ADNA featuring the brand name, a logo, a color palette with bright yellow, blue, pink, black, gray, and green shades, typography details with the font name and style, icons, and a photograph of a sports team in action, edited with neon yellow and green accents highlighting the players.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/fba47d89-33e3-4e22-bab5-da6b05775b92/ADNA_Brandbook_24.jpg</image:loc>
      <image:title>Athletic DNA</image:title>
      <image:caption>A branding guide for Athletic DNA, showing different logo variations including primary lockup, extreme horizontal, stacked, shortened lockup, and wordmark, displayed on a dark background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/2b28bce5-acec-4052-af61-b7b0eb7ff085/ADNA_Brandbook_26.jpg</image:loc>
      <image:title>Athletic DNA</image:title>
      <image:caption>A color palette chart displaying primary and secondary colors, including Chartreuse, Steel, Obsidian, Sterling, Cobalt, Magenta, and Teal, with their RGB, CMYK, and HEX codes, along with descriptive text about the color palette's vibrancy and usage guidelines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/867899bd-d57e-48f4-8aa9-87fa3c24074e/Screenshot+2026-06-22+at+3.12.17%E2%80%AFPM.png</image:loc>
      <image:title>Athletic DNA</image:title>
      <image:caption>A page from a brand book contains principles of tone and voice for the ADNA athletic community, including empowering, empathetic, and inclusive messaging, with sample copy emphasizing transformation, value, challenge, and unity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/1a5111bf-4481-4131-8a21-63b831a51f36/ADNA_Brandbook_25.jpg</image:loc>
      <image:title>Athletic DNA</image:title>
      <image:caption>A dark background with yellow iconography and text about iconography standards, including symbols such as a triangle with a leaf, square, lamp, recycle, checkmark on a rectangle, snowflake, paint roller, wind, eye, shield with sun, and water droplet icons, along with instructions for creating and using icons in branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/d1b8bb55-b89e-409d-99f8-34af9b400a81/Screenshot+2026-06-22+at+3.12.33%E2%80%AFPM.png</image:loc>
      <image:title>Athletic DNA</image:title>
      <image:caption>A laptop displaying an online store for athletic wear, with promotional tags hanging on a dark background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/4fccd4dc-3713-494a-b392-87cec150eb64/ADNA_Page-01.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/01291ffd-e4d1-496b-9de3-bb03cdbb0878/ADNA_Page-05.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/b315886f-283b-40fe-a261-15cfbce11957/ADNA_Page-04.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/aa07ce2b-508e-4eb0-af41-217afbeca911/ADNA_Page-06.jpg</image:loc>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/64ee20449d80305d7505a0e2/16c9242e-9bf3-4f6f-96d8-4da86f89ab4a/playlist.m3u8</video:content_loc>
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      <video:title>Athletic DNA</video:title>
      <video:description>Brand identity and apparel design for Athletic DNA performance apparel brand.</video:description>
    </video:video>
  </url>
</urlset>

